Buy Online Pickup In Store (BOPIS) and Return In Store (BORIS) are critical to your success

Buy Online Pickup In Store (BOPIS) and Return In Store (BORIS) are critical to your success

Retailers have discussed creating BOPIS, BORIS, and other Omnichannel experiences for nearly a decade but more than 50% have failed to complete the development. Everyone is now ramping up their development timeline.

BOPIS and BORIS

Buy Online Pickup In Store (BOPIS) and Return In Store (BORIS) are the new normal

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NorthStar can assist, regardless of where you are in your journey, in providing full solutions that include Buy Online Pickup In Store (BOPIS), Buy Online Return In Store (BORIS), and the integrated communications and order management systems required to succeed with these operations.  We can provide development resources, program management, change management, and data analysis to show the opportunities for increasing revenue and profitability by enabling your customer to get what she wants, when she wants it, and where she wants it.  Don’t let your systems or processes get in the way of providing the best possible experience for your customer, we can help.

We can guide you through your journey with our main specialty areas, improving your customer service, conversion, retention, revenue, and bottom line.

Buy online pickup in store is becoming a preferred solution with retailers to draw online customers to the store.

retail shopping bag coming out of computer with world in background for buy online pickup in store BOPIS

The largest retailers already had BOPIS (Buy Online Pickup In Store) for a variety of reasons.  Convenience for the customer of not having items shipped to their homes, ability to sell a larger selection of items from E-Commerce without having to stock in-store, enticing customers to come into the store after making their online purchase, etc.

A percentage of those retailers also enabled BORIS or Return In Store for the same reasons. The challenges with BORIS are more logistic due to handling of the returned items depending upon their condition. 

Unfortunately, these items require more headcount to handle receiving, shipping, and customer support as well as new systems and processes. Most retailers who implemented BOPIS and BORIS have seen benefits in their revenue and profitability. 

COVID-19 changed everything

When stores were closed retailers could not ship to store because customers could not enter the store to pick up.  Enter Curbside Pickup, which retailers who succeeded during the pandemic had to implement quickly and with immediate process changes. If you don’t yet have Curbside Pickup, BOPIS or BORIS, you need to implement them now. 

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NorthStar Solutions Group is pleased to operate as a virtual company, enabling our team of professionals to help you wherever you are. We are dedicated to supporting your needs and to delivering on your goals.