Using data science & machine learning for informed decision-making

Using data science & machine learning for informed decision-making

Data science and machine learning use statistical and state of the art techniques to achieve results your organization needs to gain a competitive advantage. NorthStar will help you generate understanding and insights from processes and data to inform decisions, prescribe actions, and achieve measurable results.

Data Science & Machine Learning

Optimize decision making, automate processes, generate insights, and achieve results 

Ready to engage our data science & machine learning services for your organization?  

Let's Work Together

For organizations to be innovative they must exploit their context and available data!  Analysis can uncover important insights and can show opportunities for modeling.  Machine learning and other modeling can drive optimal business results so your teams can focus on what matters.

  • Are your existing business processes and your data underwhelming when trying to understand phenomena in your organization and how to achieve your business goals?
  • Whether big or small, mature or emerging, are you struggling to see the value within your data?
  • Do you want your staff to have better-informed decisions by improving data literacy, understanding which tools and infrastructure to use, or how best to leverage the tools you have?
  • Are you struggling to prioritize your analytics initiatives?

Wherever you are on your Data Science journey, we would like to help

Starting with a solid understanding of organizational values and objectives, we can work through analysis of existing data and processes, collaborate with data engineering initiatives, develop and evaluate models, and integrate strategy.

Solutions we offer

  • Implementation & execution: Build, operate, evaluate, optimize, and service all products and models  
  • Assessment: Capability and resource planning, data maturity and assets, infrastructure and resource evaluation, execution planning
  • Technical Advisory: In-depth evaluation of challenges, covering engineering, visualization, storytelling, modeling, optimization
  • Organizational Advisory: Address company expectations and needs, establish processes and program & project frameworks
  • Augmentation: Dedicate supplementary resources to act as an extension of the organization at the preferred location

 

 

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Results of our work

View All
    • Data Science & Machine Learning
    • Execution & Delivery
    • Program & Project Management
    • Talent Management

    Worldwide Hospitality Corporation

    Consulting for enterprise PMO for data & analytics and data science departments

    Program & project management for data & analytics

    Our client was looking to NorthStar to provide a number of services; one of which was to provide program and project management for strategic projects within the PMO.  As data & analytics was a new department with in-flight strategic projects, NorthStar was required to balance the development and delivery of active projects with the establishment of functional organizational and engagement models. 

    Assessment & prioritization

    NorthStar assessed in-progress projects and then prioritized building frameworks and processes to match that work so that anything new was immediately relevant and actionable.  Any document or process created and implemented by NorthStar was usable and related to an in-flight project.  For example, NorthStar noticed the Data Science team had in-flight projects but was not integrated into the strategic projects effort.  A NorthStar senior project manager worked with the Data Science VP to plan for the adoption of the project management’s organizational and engagement models.  

    Roadmaps & timelines

    After a thorough analysis, NorthStar created a functional Data Science roadmap built out 24 months by month and quarter with resource assignments and gaps identified, as well as organized the team’s existing work portfolio of forecasts and models and created program governance and engagement processes.  Data science projects were not delayed during this time, and subsequently, the team was able to function more efficiently.  To further integrate data science into data & analytics, NorthStar created and defined an AI Council which helped data scientists better understand business questions and gave business teams a greater appreciation of what Data Science could do.  The AI Council provided a means for the hospitality company to turn data insights into actionable results. 

    Meeting success criteria

    The success of the AI Council came out of the intersection of program management and data science. Through our client’s data & analytics PMO, NorthStar delivered 10+ strategic projects covering many functional areas of Hilton – sales, marketing, Cloud, IT, DevOps, HR.  Additionally, the data science team delivered 6 projects in 1Q2020. NorthStar focused on how the program and project management strategy could provide a benefit to the teams rather than being simply a reporting and statusing team.  Another benefit was more alignment within departments in DnA and the larger organization.

    • Data Science & Machine Learning
    • Enterprise Information Management
    • Execution & Delivery

    Fortune 50 Telecommunications Company

    Providing big data and data science talent to detect and address anomalies

    NorthStar provided our client with big data and analytics talent for their network content delivery team. Our client was experiencing unusual network events that drastically degraded service for their customers.  The objective was to detect these, and other, issues from the data to help catch and address issues. In a big data environment with millions of events occurring per second, analysts and teams can quickly become inundated and be unable to find what is needed in the middle of all of the chaos.  Also, the client neither had a solid definition of what was customer-impacting nor how to identify their occurrence. 

    Our data scientists quickly surveyed the team and identified a new dataset that wasn't well understood or used, and identified ways to analyze network events and developed anomaly-detection algorithms that would indicate when something abnormal occurred.  They also identified ways to connect a separate dataset to know what anomalous events were customer impacting, and then predicted customer impacting events using machine learning.

    Our project reached several quantifiable goals using an analytical approach. With the analytical approach we were able to identify anomalous events without a pre-defined event signature.  This was done in a modular way that would allow various types of events to be detected again without knowing the details of what a future event would look like. By identifying events impacting the client's ability to deliver their desired quality of service to their customers, these anomaly detection and prediction algorithms give insight to the client when issues begin to happen and often in advance of their occurrence so they can address them proactively rather than waiting to either receive reports of the issue from their customers because client personnel was not able to observe the issue amidst the overwhelming amount of data and activity of normal operations.

    • Data Science & Machine Learning
    • Enterprise Information Management
    • Execution & Delivery

    Fortune 50 Telecommunications Company

    Lowering data ingestion cost for our client

    NorthStar provided Fortune 50 telecommunications and media company with Big Data and Analytics talent for their network content delivery team. The client was using an off-the-shelf vendor solution for ingesting, storing, and presenting infrastructure log data that fulfilled the initial functional requirements, but was costly.  Our client wanted better analytic functionality in the long run, but needed to reduce data ingested into the tool to reduce vendor costs in the interim while maintaining as much functionality and value from their system's data.

    Throughout our tenure with this project, we encountered a few challenges. One of the challenges included the size of the data being addressed was very large. One subset of it was measured on the order of hundreds of millions of events per minute. A variety of data was ingested into this system, including billing data in which integrity and accountability needed to be maintained. By the time NorthStar was engaged, the remaining organizational timeline was 3 months to support critical vendor negotiation. When engaged, there were no requirements other than to reduce data ingested into the vendor tool to reduce cost by a certain date and with no impact to the organization, and the organization neither knew what maximum value from their data was nor how to best achieve good value. 

    In order to solve and fulfill the client’s need, NorthStar analyzed business operations and goals, resources available, and capabilities of the tools available and developed a mathematical algorithm to sample less valuable data while maintaining 100% of billing and other mission critical data.  NorthStar led this high-stakes, high-visibility, multi-team effort and provided timely and in depth data analysis tooling to communicate the project story with various technical, customer support, project management, and up through president-level staff within the organization.

    With the help of NorthStar, we gave the client their desired advantage in negotiations in time and the data ingest was reduced by 90% which resulted in a recurring annual client cost reduction of approximately $7M. NorthStar also helped the client achieve a year-over-year cost reduction, a minimized user impact by retaining mission critical data while maintaining the same user interface, as well as generating a further value by decreasing user query durations as well as reducing hardware operations and maintenance costs by over 90% as well.

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NorthStar Solutions Group is pleased to operate as a virtual company, enabling our team of professionals to help you wherever you are. We are dedicated to supporting your needs and to delivering on your goals.