Exceeding your customers' expectations

Exceeding your customers' expectations

Recently, customer expectations have taken a radical shift.  If you aren’t keeping up your game to deliver the customer service and products your customers need, you could be left behind. Increase customer loyalty and engagement by identifying and solving real customer problems and needs.

Customer Experience Improvement

Insights & actions to deliver exceptional customer experiences 

Ready to engage our customer experience improvement solutions in your organization? 

Let's Work Together

Customers interact with your business in many ways - websites, online chat agents, products & purchasing, & email - to name only a few. 

Conversely, your company's processes and supports - CRM tools, marketing, digital operations, & technical infrastructure - can have great impact on whether the customer experience is positive or negative.

Companies must ask these probing questions and thoroughly understand the answers.

  • How are your customers currently interacting with your company?  
  • How do your customers want to interact with you?
  • What is the sentiment of you current customers?  How do they think about your competitors?
  • What are your company's goals regarding customers, products, and revenue?
  • What are the current tools your company is using?  Are they capable of providing the right solution for today and scaling for the future?

How we can help drive your customer experience improvement transformation

We take a holistic view of customer experience improvement and tailor it for your unique company.  NorthStar has expertise in many areas that can work synchronously to support your overall needs.  We utilize our partnership network to inform & support all of our transformation efforts.

Transformation approach to customer experience improvement

Customers expect great products that meet or exceed their expectations.  NorthStar can help you better understand your customer needs and expectations.  Starting with innovative techniques like customer experience mapping, usability metrics, and other tools, NorthStar can help you get inside the heads of your customers so you can meet them where they are.

The second half of the equation is providing exceptional customer care.  When issues arise, how that interaction is handled can mean the difference between a customer for life and a swath of negative reviews.  NorthStar recognizes that when your customers want help, they want it to be easy to find and navigate.  NorthStar can support this goal by streamlining the customer experience and making it easier for your customers to get the help they need.  Your customers also want a friendly, knowledgeable, and consistent experience when engaging with your contact centers.  NorthStar can identify where your organization would benefit from improvement initiatives and then support you through the execution.  

Working hand-in-hand, you can rely on NorthStar to bring the tools, experience, and drive that will give you the insights and actions you need to deliver a wholly satisfied customer.  

Building a good customer experience does not happen by accident.  It happens by design.

— Clare Muscutt

Women in CX Community Founder & Podcast Host

Read more about our overall business transformation solutions

Results of our work

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    • Customer Experience Improvement
    • Product Management
    • Program & Project Management

    NorthStar Solutions Group

    Transforming our own northstarsg.com website

    We were so excited to launch our new website

    In June 2020, NorthStar Solutions Group launched our new website.  The new site portrays our brand exactly how we want to, has a cutting edge look and feel, and provides a platform for our whole team to raise awareness of the huge value that we can provide as a business solutions company.  Features supporting the site include testimonials, results, photos, and bios of our whole team.  We also express our corporate values and our corporate social responsibilities.

    How we pulled it off

    Updating the site had been on our company's radar for close to a full year.  Once we committed to clearing the cycles of time and resources, we followed these best practices.

    • Program & project management: Allowed time to structure the information architecture in a way that best presented us and our philosophy that was also primed for growth.  Established twice-weekly meetings with our design team to build iteratively.  Being able to direct the development team in real-time led to a more efficient and exacting experience.
    • Organizational change management: Communicated with the team at the start of the project to let them know our status and set expectations.  Since results (case studies) and testimonials were an important part of the site, we made sure everyone was prepared to share this information and help them along if needed.  
    • Operations management: Created a Brand Guide and established a post-deployment playbook for on-going maintenance tasks.

    Measurable benefits

    • With the right processes and team in place, we defined the structure, wrote the content, and deployed within 3 months
    • Increased web traffic roughly 250% in the first month
    • Saw a reduced bounce rate reduced by 11.57% in the first month
    • After 6 months, increased total time in pages from 1:18 to 1:58 (min:sec)
    • Created a process for prospective hires who submitted their resumes to receive an automated response that enabled us to grow our employee candidate pipeline by 50%
    • Had one of our top partners say "This looks like a Fortune 100 website"
    • Business Process Management
    • Customer Experience Improvement
    • Program & Project Management
    • Talent Management

    Fortune 50 Telecommunications Company

    Supporting and coordinating our client’s OKR business process change

    What the client asked for

    NorthStar is providing talent services to our client’s streaming apps team to support and coordinate their Operational Key Result (OKR) business initiative for 8-10 teams.  Our client was looking to focus the effort of their Stream App group on work that would have a proven and measurable result for their customers.  Previously, there was no clear way of correlating the work done directly to customer value.  

    How we approached it

    With NorthStar talent as the supporting Program Manager and Coach, we built a working partnership between Product Owners, Developers, QA, and Operations Support to define and clarify the most important needs for stream customers.  These needs were targeted as the group's objectives.  Capturing these needs and determining how to quantify them into Key Results (KRs) was a major mindset shift for the group.  With NorthStar guidance, the teams had to decide what would best help "move the needle" for their customers for the targeted areas.  Capturing, ranking, and measuring the projects with this focus in mind was a new challenge for the teams.

    How the mindset shift helped meet the goals

    With the help of NorthStar, our client reached several industry goals. All of the new teams were able to create concrete goals (objectives), with supporting metrics (key results) to build towards those goals.  The teams were able to prioritize and focus on projects related to these goals.  NorthStar has expanded their support of this effort to two additional areas and continues to lead and manage the implementation of projects focused on our client's objectives. 

    • Advisory Services
    • Customer Experience Improvement
    • E-Commerce & Digital Operations
    • Program & Project Management

    Leading Non-Profit Healthcare Organization

    Transforming a dated and limited website

    Our client is a healthcare organization consisting of three hospitals providing a variety of primary and specialty physician services. NorthStar is providing B2B professional services to our client’s Marketing organization to lead and manage their website redesign initiative through various project phases. They were looking to replace their existing websites with a fresh, modern, unified web experience that highlights their unique brand, improves the user experience and delivers measurable results in terms of expanded opportunities to recruit patients, physicians and partners through improved content and online services. 

    NorthStar needed to capture all of the business drivers from the physician, marketing, and information technology perspectives and ensure alignment amongst all project stakeholders. We knew this would be the key to ensure a clear understanding of the priorities that would guide the discovery and vendor selection process as well as forecast the project initiation timeline for the successful redesign.

    NorthStar led the effort in determining the evaluation criteria for vendors, building scoring models, assessing functional requirements, and conducting technical analysis of a variety of content management and provider management platforms. We produced a comprehensive analysis of alternatives looking at key metrics to help inform our client of the most technologically sound and affordable options. 

    Our project achieved several projected goals and milestones.  

    • Leveraged NorthStar’s rigorous analysis and chose to proceed with NorthStar’s recommended vendors to execute the website redesign.  
    • NorthStar guided them through the procurement process building design documentation and process/data flows in order to enable a smooth transition to project initiation. 
    • With the help of contracted talent for both content management system and provider management system vendors and initiated their website redesign project. 

    NorthStar continues to lead and manage the implementation project through vendor coordination, integration management, operational strategic planning, risk mitigation, and change management oversight.

    • Customer Experience Improvement
    • Technology Management
    • Telecom & Cloud Solutions

    Multi-facility Medical Rehabilitation and Imaging Company

    Leading the selection of superior customer service and features for a VoIP solution

    The request

    A multi-facility Medical Rehabilitation and Imaging company was approaching the end of contract with its existing Business VoIP provider.  They were not happy with the quality and the customer service of their current provider and asked NorthStar for assistance in coming up with a new solution.

    NorthStar assessed the current state, worked with company leadership to understand pain points and future state requirements, determined the conceptual design for the new system, worked with its partner network of VoIP/UCaaS/CCaaS providers to select the best match provider, helped negotiate the terms and conditions to include better SLA terms, and assisted in the implementation process.

    The NorthStar solution

    As a direct result of leveraging NorthStar as its Business Technology Solutions Advisor, the client got a higher-quality solution, better tailored to their individual requirements with an award-winning support model and a better overall price.


Our team wants to hear from you

NorthStar Solutions Group is pleased to operate as a virtual company, enabling our team of professionals to help you wherever you are. We are dedicated to supporting your needs and to delivering on your goals.