Social Media Intelligence | Business Intelligence and Analytics | Management Consulting Services | NorthStar Solution Group | Your Premier Strategy Execution Solution | Executing Strategies & Accomplishing Missions | NorthStar Solutions Group, LLC
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Our tool-agnostic, solution-first consultants have expertise in 40+ social media intelligence tools which help marketers make decisions informed by insights.

Social Media Intelligence Solutions

Our Social Media Intelligence Team helps marketers stay on top of what’s driving historical & real-time consumer perception & sentiment shifts.

We partner with you to:

  • Identify the challenges that your projects are facing today.

  • Align projects with company strategy.

  • Help you to develop clear a understanding of dependencies and assumptions and how they impact project milestones and cost.

  • Identify and mitigate recurring issues with people, projects, or culture that are getting in the way of successful project execution.

We will help you be ready to engage consumers immediately within the moment of consideration, evaluate brand social audience overlap & affinity compared to potential influencers & partners, and benchmark content performance against competition to gain context.

 

 

 

 

 

We partner with you to support:

  • Understanding your business needs to guide you through social media analytics capability & resource planning, tool/vendor selection, research planning and analysis execution.

  • Assisting your team through social media analytics tool integration and staff training on analysis best practices.

  • Executing custom one-off deep-dive topical analyses or building a program of regularly-cadenced analysis presentations on relevant topics that are pulled from social media intelligence tools.

  • Identifying and establishing the keyword queries and dashboards needed to track relevant social media monitoring intelligence in real-time, so that the proper client or partner agency staff members can be alerted to emerging trends.

  • Dedicating full-time supplementary resources to your organization’s existing social media analytics team, which act as an extension of your team based at the your preferred location.

Here is a perfect example of the impact of social media intelligence. 

On June 15th, 2021, as a part of Hashtag Sports 2021 VRTL, NorthStar's Social Media Intelligence Lead, Frank Gregory, walked through a recent analysis of the 2021 Women's College Basketball Tournament social media conversation and discussed "How Social Media Can Empower & Drive Change In Women's Sports" with Haley Rosen (Founder, Just Women's Sports), Amber Cox (COO, KC NWSL) and Dr. Ceyda Mumcu (Associate Professor of Sports Management, University of New Haven.

Our services can help craft & enhance your company’s existing capabilities, evaluate & recommend social media intelligence tool(s) for your custom needs, or execute analysis for you. 

Regardless of your role in your company, we can help you get the results you want.

We work with:

  • CEOs and Presidents who need to "see" how their brand is being perceived in the marketplace. 

  • Marketing Directors and CMOs who need actionable clarity on customer sentiment.

  • Business leaders who need insights on potential customers and their perception of products or services. 

  • Directors and VPs at every business unit who understand they need to listen to conversations about their brands.

 

Our Endstate: You now have actionable insights to amplify positive sentiment, respond quickly and appropriately to negative commentary, and see trends that inform marketing and product development decision-making. Social Media Intelligence provides all aspects of an organization…not just the social media team…with a never-ending treasure trove of insights on how people perceive the world.

Ready to gain daily insights about your business, category & world around us, hearing from the consumers themselves?

Let's schedule a conversation. 

It will not cost you anything, other than your time, to spend 30-minutes with us. 

 

Results of our work

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    • Program & Project Management
    • Social Media Intelligence
    • Talent Management

    Worldwide Hospitality Corporation

    Using social media influencers to guide campaign development and execution & performance reporting

    Our media agency client was working with a global hospitality brand looking to use social media influencers to launch a major announcement around their brand’s partnership with space exploration. They came to NorthStar to support many aspects of the campaign, from account management & project management to influencer identification content ideation, day-of production execution and post-campaign performance reporting.

    NorthStar used a stack of social media intelligence tools to support the campaign. First, NorthStar identified over 100+ qualified social media influencers through Tagger Media, then helped the client through the selection of 50 influencers to reach out to, with the achieved goal of partnering with 20 in total. NorthStar then used Sylo to authenticate these influencers to ensure robust campaign content performance reporting would be possible post-campaign, and that the influencers’ fan/follower activity was authentic throughout the campaign timeline.

    NorthStar then set up social conversation tracking in Brandwatch to monitor the campaign in real-time for potential consumer engagement opportunities as consumers saw the influencer activity unfold on the streets of New York City. We continued to monitor a conversation in Brandwatch post-campaign, evaluating the campaign with quarterly reports (and upon-request quick-turn recaps for executives) that benchmarked brand conversation and competitive share of voice pre-campaign vs. the lift mid- and post-campaign. Finally, NorthStar leveraged Unmetric to analyze the impact of the brand’s owned posts in terms of engagement and reach, benchmarked against their average performance and that of competing hotel brands. Not only did the campaign win awards for its creativity, and drive lift in positive sentiment and share of voice for the brand, but brand executives were pleased with the extent of the social media analysis provided, being more robust and impactful than they had ever seen from previous campaign reporting.

    • Social Media Intelligence
    • Talent Management
    • Tools & Technologies

    Good Run Research

    Diving deep into a topic of social conversation

    NorthStar assisted Good Run Research, a market research firm, who was preparing a new survey on the perceptions of aging and caregiving: how it feels to age in our current times, what it means to be a caregiver, and how perceptions have shifted over the past few years. The firm recognized the need to optimize their survey language with an analysis of how consumers naturally speak about aging and caregiving. To supplement, NorthStar used a leading social media analytics tool, Brandwatch, to analyze four years of related social media conversation, providing a comprehensive examination of conversation drivers, influencer levels, sentiment, gender, life stage and geographic trends. The insights enabled the research firm to write their survey, and further their own consumer perception research project, with a stronger understanding of the topic than a stand-alone survey could have accomplished.

    • Enterprise Information Management
    • Social Media Intelligence

    Worldwide Hospitality Corporation

    Analyzing social conversation topics for a global hospitality brand

    On behalf of our client, a global media agency, NorthStar assisted their global hospitality client by conducting a deep-dive social conversation analysis to inform the strategy of their upcoming campaign launch. The campaign was set to relaunch and change the perception of their greatest amenity, free hot breakfast. 

    In order to help the company implement their campaign, NorthStar evaluated 13 months of consumer conversations by using Brandwatch. Through our research, we were able to identify the social conversation drivers within the general hotel breakfast conversation (not specific to their brand) that drove the most positive sentiment, such as freshness & presentation (i.e. the ‘Instagram-worthy’ plate), a variety of health options, and personalized hospitable service. After identifying these drivers, we utilized Unmetric to compare the brand’s competitors’ content performance, benchmarking it to understand what content resonates best with hotel stayers in general. 

    After gaining insight from the brand content and consumer conversation research, we went further to identify and reach the brand’s target consumer audience for the campaign. Using Helixa, we identified actionable insights on the best timing to post campaign content on their social channels as well as what age groups and geographic location of consumers have high affinity for the brand. With the use of this analysis, the brand was able to launch a campaign that redefined their free hot breakfast options amongst consumers, placing them in a leadership position vs. their direct competitive set in terms of the best hotel to enjoy a free hot breakfast.

     

    • Social Media Intelligence
    • Talent Management

    Fortune 350 Global Media Agency

    Extending a social analytics team to meet an immediate need

    A global media agency, whose Social Analytics team is based in NYC, had recently won a major piece of new business with a Fortune 350 client, needing to support 15+ brands with ad-hoc and monthly analysis on social conversation sentiment, post content performance, influencer affinity and campaign recaps. Their current staff was already busy, so the agency quickly needed strong social media analysts with knowledge of many leading social analytics tools (Brandwatch, Talkwalker, Infegy, Helixa, Sprinklr, Tagger Media, Shareablee, Sylo and Unmetric) to become an extension of their team.

    They turned to NorthStar, who provided seasoned, local NYC-based social media analysts able to be in-office 5 days a week. NorthStar was able to recruit, vet, secure, onboard and integrate a dedicated team of social media analysts within 3 weeks of the request. Fast forward a year later, and NorthStar's analysts are not only seen as an essential part of the agency's team, but are leading some of the most important social media analysis projects the agency is working on, across all of the agency's accounts.

What our clients say about us

Stacy Thomas

President, Good Run Research

"We were embarking on a huge research project to understand consumer perceptions of aging and caregiving, and needed a quick baseline understanding of common social media conversation themes. In just 3 weeks, NorthStar analyzed millions of conversations, even going back 3 years to show us how perceptions changed over time. Their analysis informed the rest of our primary research efforts, which made the project a resounding success!"