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Resources
Your resource hub to guide you on your strategy realization journey.

How Athletes, Teams & Brands Can Benefit from the New Era of Athlete Marketability
A NorthStar Solutions Group White Paper By Tom Malkin, Practice Lead of Business Intelligence, Analytics & Insights Solutions As...
Apr 10, 20237 min read


The Knockouts before the Knockout
Lionel Messi and Cristiano Ronaldo in Louis Vuitton’s “Victory is a state of mind," photographed by Annie Leibovitz Two unimaginable...
Dec 13, 20226 min read

Providing a Comprehensive Global Social Strategy Playbook for a Fortune 350 Global Media Agency
A Fortune 350 Global Media Agency entrusted NorthStar with their client, a global leader in sports apparel. The agency came to NorthStar...
Dec 9, 20221 min read

Assisting Our Client in Preparing a Pitch to Obtain a New Brand
NorthStar’s agency client was about to go into a pitch for a new brand, a popular US sit-down dining restaurant franchise, to add to...
Dec 9, 20221 min read

Hashtag Sports' Webinar - “How Social Media Can Empower and Drive Positive Change in Women’s Sports"
Our NorthStar team frequently sets up real-time social conversation webinars around key cultural events, like the Super Bowl, bringing...
Dec 9, 20222 min read

Reach Your Audience by Analyzing Social Conversation Trends
KNow Research, a qualitative insights consultancy, requested our support with their client, Financial Gym. As a new startup financial...
Dec 9, 20221 min read

Outsourcing for Reporting and Analytics Services
Our client, an independent NYC-based digital marketing agency well known for its strategy and creative expertise, lacked in-house...
Dec 9, 20221 min read

Presenting on the Value of Social Intelligence for a Graduate Class
Each year, NorthStar gives a presentation on Social Intelligence 101 to the advertising graduate students at a well-known state...
Dec 9, 20221 min read

Discovering Insights for the Client's Campaigns
Through our client Good Run, NorthStar was contracted by a leading automotive manufacturer with a long-standing history of passionate...
Dec 9, 20221 min read

Understand The Themes in Consumer Pain Points Through News Mentions
A DC-based corporate public relations agency accepted a project from a large global healthcare organization to identify and message...
Dec 9, 20222 min read

Data Visualization & Storytelling
This scenario is common. You’ve got your qualitative and/or quantitative insights extracted from the data and you want to visually convey...
Nov 10, 20221 min read

Adapting to Challenges and Improvising Approach to Accomplish Client’s Mission
Multi-Million-Dollar Healthcare Provider The business problem A multi-million-dollar healthcare provider was dealing with an increase in...
Oct 18, 20223 min read

Enabling sports marketers across the globe to make intelligent sponsorship and investment decisions
Now in its 13th year, SportsPro's highly anticipated ranking considers the dynamic nature of athlete marketability in the digital age,...
Oct 14, 20221 min read

Innovate Faster and Maximize Your Results
Navigate the Complexities of Transformation and Change Business transformations take many shapes - digital, agile, cloud, technology,...
Oct 13, 20221 min read

Harness the Power of Technology and Unlock its Potential for Your Business
We have a Laser Focus on Achieving Outcomes Change is constant, especially in technology. As your Trusted Advisor, we will start at the...
Oct 13, 20221 min read

We Work to See into Your Organization
Process Excellence We Partner with You to: Integrate multiple systems that do not talk to one another. Bring together the fragmented data...
Oct 13, 20221 min read

The Right Person for Your Organization’s Specific Needs
Talent Optimization We help you design amazing teams, hire the best talent, inspire your team, and measure the overall team success. Let...
Oct 13, 20222 min read

Unlock Opportunities and Make Better Decisions
Business Intelligence that Informs. Data and how you use it is a critical force in minimizing risks, unlocking opportunities, and...
Oct 13, 20221 min read

We Deliver Desired Results. 100%. Every Time.
Strategy Realized is not Just a Dream. Too often, organizations invest vast sums of money and time developing strategies that, without...
Oct 13, 20221 min read

Get the Results You Want. 100%. Every Time
Our Solutions Solve Your Thorniest Problems Like everything we do, our service offerings are driven by an unwavering commitment to...
Oct 13, 20221 min read


Taking Stock of our Accomplishments at the End of 2020
December 23, 2020: Program & project management thought leadership The end of the year is a common time to take stock in accomplishments....
Oct 13, 20221 min read


The Importance of Asking the Question, “What Else?”
January 6, 2021: Program & project management thought leadership You can teach an old dog new tricks. Several years ago, and after close...
Oct 13, 20221 min read

Integrating Organizational Change Management & Project Management
January 27, 2021: Program & project management thought leadership Full capabilities delivery through project management + organizational...
Oct 13, 20222 min read


Delivering a Cisco ICM Enterprise Call Routing Platform
Fortune 50 Telecommunications Company Project management & change management: roadmaps and technical integrations For this project, the...
Oct 13, 20221 min read
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