Product Strategy Consulting & Product Management Services | Strategy Execution Solutions | NorthStar Solutions Group
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Successful product management consulting at every stage of the lifecycle

Are you doing the right work for your customers? Product strategy services at NorthStar provides a business structure that supports and manages all necessary product management activities related to developing, marketing, and selling a product or service.

Product Management

Establishing a product for your vision

Ready to engage our product management capabilities in your organization? 

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Product management consultants are responsible for establishing a vision for products and following that up with an execution strategy to fulfill it — all with the customer in mind.  Product managers strategically drive the development, market launch, and continual support and improvement of a company’s products by leveraging their intimate understanding of customers to create tailored solutions for them.

To achieve success, NorthStar's product management solutions weave together product strategy, product and feature roadmaps, strategic initiatives, technical assessments, and delivery models.  

Product management through collaboration

NorthStar’s product management consultants work in tight partnership with clients, always with a focus on and a clear understanding of the end customer.  In collaboration with the client, we execute on the product vision that will meet the needs of your customers. Our experienced product managers understand the planning, forecasting, production, and marketing of a product or products at all stages of the product lifecycle.

Read about our Agile Solutions

Results of our work

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    • Customer Experience Improvement
    • Product Management
    • Program & Project Management

    NorthStar Solutions Group

    Transforming our own northstarsg.com website

    We were so excited to launch our new website

    In June 2020, NorthStar Solutions Group launched our new website.  The new site portrays our brand exactly how we want to, has a cutting edge look and feel, and provides a platform for our whole team to raise awareness of the huge value that we can provide as a business solutions company.  Features supporting the site include testimonials, results, photos, and bios of our whole team.  We also express our corporate values and our corporate social responsibilities.

    How we pulled it off

    Updating the site had been on our company's radar for close to a full year.  Once we committed to clearing the cycles of time and resources, we followed these best practices.

    • Program & project management: Allowed time to structure the information architecture in a way that best presented us and our philosophy that was also primed for growth.  Established twice-weekly meetings with our design team to build iteratively.  Being able to direct the development team in real-time led to a more efficient and exacting experience.
    • Organizational change management: Communicated with the team at the start of the project to let them know our status and set expectations.  Since results (case studies) and testimonials were an important part of the site, we made sure everyone was prepared to share this information and help them along if needed.  
    • Operations management: Created a Brand Guide and established a post-deployment playbook for on-going maintenance tasks.

    Measurable benefits

    • With the right processes and team in place, we defined the structure, wrote the content, and deployed within 3 months
    • Increased web traffic roughly 250% in the first month
    • Saw a reduced bounce rate reduced by 11.57% in the first month
    • After 6 months, increased total time in pages from 1:18 to 1:58 (min:sec)
    • Created a process for prospective hires who submitted their resumes to receive an automated response that enabled us to grow our employee candidate pipeline by 50%
    • Had one of our top partners say "This looks like a Fortune 100 website"
    • Agile Solutions
    • Execution & Delivery
    • Organizational Change Management
    • Product Management

    Fortune 50 Telecommunications Company

    Advising and leading our client’s IoT platform team planning session

    The client's challenge

    Our client wanted to spin up a new platform to support all of the upstream and downstream teams involved in the home automation and monitoring solutions for their cable customers, forming a new platform team that would be the new backend platform to power the home automation teams. These teams had been working in silos, but with the introduction of the new back-end platform team we needed alignment and coordination more than ever.

    An advisory and leadership approach

    NorthStar led the effort in determining the right agile process and ceremonies in place to help identify the teams involved, including the teams that were impacted by dependencies and how we were going to mitigate the risks while increasing alignment across teams and locations. By proposing the Scaled Agile Framework Program Increment Planning, or PI Planning, we were able to deliver a solution that would work for all teams involved, called a ‘release train’. 

    Change management that works

    As a result of creating a release train (a team of teams), we were able to pull together 7 teams from 5 different cities, to sit together, plan together and deliver a 6 sprint (quarterly plan) that identified the why, what, how and who for all 7 teams. We identified risks, mapped dependencies from one team to another, identified integration milestones to show progress, and gained alignment in a single day. 

    Thanks in part to the PI Planning NorthStar helped facilitate, our client delivered their first end-to-end integration with the new back end platform enabling us to move faster with releasing home automation for our consumers in the first quarter.

    • Execution & Delivery
    • Product Management

    Fortune 50 Telecommunications Company

    Leading the delivery of 2nd generation mobile self-service

    A client asks us to help them deliver a mobile self-service portal

    A Fortune 50 client chose NorthStar Solutions Group to lead the delivery of their 2nd generation mobile self-service portal.  The successful delivery of the portal would enhance the client’s mobile posture, increase their self-service conversion rate, and realize their vision to have an industry leading customer experience.

    At project inception, there were ambiguous, soft requirements that included both required and aspirational features.  A heavy emphasis on wireframes as the sole requirement artifact uncovered gaps, and a shift in resources required a review of the user experience to ensure it met organizational branding guidelines

    NorthStar was tasked with separating the requirements into categories, establishing priority, decomposing the requirements into user stories, ensuring the prioritized features were the focus of the initial sprints, and the release timelines would be met.  Dependent teams still operating under the waterfall methodology created difficulty with respect to cross-team integration and release planning.  There was also difficulty in coordinating backlogs across dependent agile teams all sprinting at different tempos.

    Results of our exceptional work

    With NorthStar the company found a partner expertly skilled in performing the dual role of business analysis and product ownership. Since the NorthStar partnership commencement on this project in Q1 2013:

    • The company realized month over month improvements and by the end of Q4 2013 logins increased by 35%, and a healthy conversion rate grew with each release. 
    • Delivery timing improved through sprint-over-sprint velocity improvements, which was achieved through performance analysis along with transparency and trust established in the team’s sprint retrospectives.  
    • The team developed a methodology to consistently add features, capabilities, and content and as of Q4 2014 logins are at 1.4m per month.
    • Agile Solutions
    • Execution & Delivery
    • Product Management

    Fortune 50 Telecommunications Company

    Directing service-oriented agile product management through business analysis & product ownership

    What was the business challenge?

    A global media and technology company turned to NorthStar Solutions Group to improve the volume and quality output of their agile development group that was responsible for maintaining and enhancing key foundational content management software and infrastructure throughout the organization. This group was struggling to translate the needs of the business and deliver on its objectives. NorthStar focused on changing the culture of the relationship between the business and technology teams by introducing product leadership to promote change through improved communication, collaboration, transparency and integrity.  

    The organization struggled with a growing negative culture of Business vs. Technology that was impeding progress and lowering morale. The ever-evolving and fast-moving business lacked the time and resources to properly educate and articulate their competitive challenges. The technology team lacked the “big picture” thinking and interpersonal skills needed to gain a deeper understanding of what was being asked of them. These behaviors and skill gaps put the two groups at odds and created a crisis of confidence. With the technology team veering off course and becoming less solution oriented, the amount of usable product being delivered slowed to a crawl. The two groups were at a proverbial stalemate and sought NorthStar’s expertise in Product Management to move the team forward.  

    What solution did NorthStar provide?

    NorthStar embedded a proven structure within the organization where a Product Owner sat squarely between the Business and Technology teams and served as a liaison and change agent to help build a stronger working relationship between the two groups. NorthStar used a service-oriented approach to provide value to the organization and implemented the following to deliver results:  

    • Strategic Alignment. Manage an evolving strategy and roadmap development together with socializing the vision and goals across all teams to ensure transparency, buy-in, and alignment.  
    • Actionable Problem Solving. Field all requests and engage with the business to fully flesh out problems that need solving in terms that can be executed on.  
    • Collaboration. Identify solutions to the challenges that provide value to the business.  
    • Accountability. Ensure both teams are setting proper expectations with each other.  
    • Communication. Facilitate routine prioritization, planning, execution, guidance, feedback and approvals. Continuous Improvement. Provide and seek out routine feedback on delivered products.  

    What are the quantitative results?

    NorthStar took a potentially toxic situation that could have cost the company hundreds of thousands of dollars in lost productivity and turned it around to be a productive and highly collaborative relationship. In the timespan of just a few months the overall output of the technology team increased by 50%. In addition to the increased velocity and throughput, there were also fewer defects and a higher level of stakeholder satisfaction. 

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